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Marketing

We are strategic marketing consultants and develop insight based marketing strategies targeted at SME businesses and entrepreneurial start-ups. Our tailored marketing services include strategic marketing planning, customer insight research, new market research and entry strategies, proposition development, branding and marketing communications.

Our approach challenges the status quo, yet is fully considerate of the clients’ business objectives. We encourage ‘big-picture’ thinking, work collaboratively, sharing our knowledge and learning. Support is delivered by a team of specialists all of whom have a wealth of practical experience gained from working for multi-national corporations across several industry sectors.

Strategic Marketing Planning

Our experience tells us that many businesses fail to reach their full potential through a lack of understanding of their customers, markets and the competitive environment in which they operate. Often they adopt a superficial, scatter-gun approach to promoting their products and services in the hope that if they do enough of it, it will work – but at what cost? Our strategic marketing planning consultancy service provides improved focus and direction by placing marketing firmly at the heart of the business strategy. Among other things, it includes an assessment of your current marketing practices, together with a tailored review of your customers, competitors and markets, resulting in a clearly defined marketing action plan. Proposition development, branding and marketing communications strategy is central to our marketing action plans. We will advise you on how to communicate what you do, so that you engage more effectively with your customers and markets. We can work with your preferred agencies to implement our marketing action plan if you so wish.

“Our approach challenges the status quo”
“Our experience tells us that many businesses fail to reach their full potential through a lack of understanding of their customers, markets and the competitive environment in which they operate.”
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New Market Research and Entry Strategy

Langley Solutions offers new market research and entry strategy consultancy to businesses and organisations seeking to enter new market sectors. Well executed research lies at the heart of any market entry strategy and can mean the difference between success and failure in today’s challenging business environment. Yet our experience tells us that it is one of the most neglected aspects of the business development process. Investing in research helps to reduce uncertainty in your business decisions and validates markets for projects and investments. Funding bodies and potential investors look very favourably on independent research.

Our strategic marketing consultants will work closely with you to understand your specific requirements and design a research brief. We then conduct our research confidentially and with your business objectives in mind. Our analysis is accompanied by supporting evidence and our recommendations for an effective market entry strategy.

Branding & Marketing Communications

We and our partners provide a wide range of tailored branding and marketing communications support. This includes: brand creation; website design and optimisation; digital marketing; e-commerce; social media development; signage; creative design and print; PR and media, exhibitions; corporate gifts; copy writing and photography.

“Well executed research lies at the heart of
any market
entry strategy”

Copyright © Langley Solutions (UK) Limited 2014